Patrick Collins

Executive Profile

Writer/Creator ·  Expert Communicator  ·  Strategic Director   

Senior marketing communications executive with 20+ years of experience providing strategic counsel to C-suites while inspiring teams to create and deliver influential marketing communications campaigns designed to achieve business goals. Experience in healthcare, financial services, hospitality, gaming, entertainment, nonprofit, and consumer goods and services verticals.

Offers a hands-on, collaborative, team-focused approach to creating and executing integrated campaigns in the areas of public relations, internal/external communications, crisis communications, digital and traditional marketing, performance marketing, SEO, social media, database marketing, traditional advertising, copywriting, photography/videography, and art direction.

Selected Key Achievements

  • Built a marketing firm over eight years from two employees to 10, nurtured multiple client relationships lasting five to eight years
  • Secured and reported $65M in positive earned media and over 4B in impressions through public relations efforts
  • Achieved 20% sales growth for clients on average, utilizing integrated marketing strategies and tactics
  • Secured over 681K social media engagements by creating or directing creation of unique content and implementing paid strategies with limited budgets
  • Created 25+ positive news events optimizing media exposure while increasing brand equity and ROI
  • Steered at least seven high-profile crisis communications situations to successful outcomes by mitigating losses and safeguarding brand reputations

Areas of focus and interest:

  • Marketing
  • Internal Communications
  • Public Relations
  • External Communications
  • Media Relations
  • Crisis Communications
  • Analytics
  • Social Media Marketing
  • Traditional Advertising
  • Digital Advertising
  • Content Creation and Management
  • Layout and Design for Print and Web
  • Creative writing
  • Business Writing
  • Art Direction, Oversight and Conception
  • Proofing, Editing
  • Print and Video Production
  • Photography